"We are the pioneers of mobile medical motives, not martyrs." Recently, Yang Hongqiao, chairman of the New Third Board "mobile medical first stock" core Lianda, said in an interview with the China Economic Times reporter. In the long run, the mobile medical industry has broad prospects for development, but most of the companies in the initial stage may not see the dawn of the industry and have already fallen.
Mobile medical services
At present, in the Internet investment community, there is a popular view that the grand blueprint for mobile medical realization has already ended. In the past one or two years, mobile medical care has been favored by capital by the Dongfeng, which was blown by the entrepreneurial boom. But mobile medical care has always had difficulty opening the channel of realization. So, where is the mobile medical industry that claims to be the cradle of the next BAT? In this regard, China Economic Times reporter interviewed Yang Hongqiao, chairman of the mobile medical leader Xinlianda.
Yang Hongqiao said that as a company that has been focusing on the mobile medical field for six years, Core Lianda has now found a path for mobile medical monetization and has begun to implement the monetization model. Specifically, there are two main ways of realizing: one is personalized customization based on SaaS services; the other is embedding TPA mode to expand the payers on the capital chain. It is with these two ways of realizing that, Yang Hongqiao saw the dawn of the mobile medical industry.
SaaS is the abbreviation of Software as a Service. With the development of Internet technology and the maturity of application software, the SaaS service model is in the ascendant. The medical SaaS service shows great business opportunities, which is self-evident for Core Lianda, which is a leader in mobile medical software development and is in the leading position in the industry.
According to statistics, in the United States, listed companies with enterprise-level mobile services as their main business have more than 10 companies with a market value of more than 10 billion US dollars, and more than 100 companies with a market value of more than 1 billion US dollars, showing that enterprise-level services are in the US capital market. Popularity. At home, SaaS services did not see a rapid upward trend until 2015, including the rapid follow-up of investment institutions. To this end, the media and research institutions define 2015 as the “first year†of the Chinese SaaS outbreak. According to Analysys data, in 2015, the scale of China's enterprise-level SaaS market reached 20 billion yuan, showing a rapid growth of fission, with an annual growth rate of nearly 70%.
The industry expects that the global mobile medical market will reach $23 billion in 2017 and China is expected to reach $2.5 billion. At the same time, a domestic market research center also announced that the domestic mobile medical market has increased to a value of 4.5 billion yuan. This may be why capital favors mobile healthcare.
If the SaaS model is a relatively traditional To B service, then the TPA model will be a brand new Internet thinking business model. The so-called TPAî—°Third Party Administrator is an independent third-party insurance intermediary that originated in the United States and conducts business in the form of health management companies and consulting companies. Its business includes providing new contracts and security services, processing claims, providing customer service, and developing a medical service network. At present, the company has teamed up with large domestic insurance companies to build health products, and has deep cooperation in the four major sectors of health care services, medical insurance, business insurance and health cloud. Insiders pointed out that the two sides have reached a full-scale business cooperation, which is a sign that the mobile medical monetization model is gradually moving towards a bright future.
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