2014 Internet medical health shuffle and pattern

In 2014, China's Internet medical and health industry experienced the most substantial reshuffle and pattern change in history. The BAT Big Three unanimously took capital, technology and strategic layout, and the old websites such as the registered network and the Liyuan Garden also invested in the giants. Huaiqiu, 39 Health Net, Jianqu.com and other platforms have won capital recognition. The new intelligent health medical service platform has set off a model revolution. A big health and entrepreneurial investment boom that everyone can participate in is a boom in the years from 2015 to the present. The development of the medical health industry has opened the door to imagination.

Internet medical health has broken ice for more than a decade

In the early days of the development of the Internet medical and health industry, the needs of the majority of Internet users lie in the hope that the Internet can help me understand a disease, and generally understand the characteristics of the disease, what drugs should be used for treatment, and related disease self-test information and guidance. In this stage of development, the earliest medical health vertical portals represented by 39 Health Network have greatly catered to the needs of netizens and provided an entrance for the majority of Internet users to obtain medical and health information.

With the changes in the needs of Internet users, Internet medical health has gradually changed from providing information to providing services. The emergence of websites such as doctors and registered websites has made it possible for patients to communicate with doctors online and to make remote appointments.

However, before 2014, these Internet health care information and services were relatively separated, and the actual pace of intelligent access to information and medical services was not taken. Fortunately, in 2014, giants and entrepreneurs joined in, accelerating the innovation of the Internet medical health service model.

One-stop smart medical health services become possible

To some extent, the efforts of giants and entrepreneurs in 2014 have led to the development of the Internet health care industry to a second historical stage. At this stage, netizens have furthered the medical health needs of the Internet, hoping that the Internet can provide real A perfect one-stop Internet medical health service.

In 2014, Tencent successively invested in the clove garden and registered network. Based on WeChat's micro-health health model, it was powerfully and quickly deployed under the “collusion” of capital and resources. Ali's e-commerce platform and Alipay's layout of Internet medical health services from pharmaceutical O2O to "future hospitals" also began to exert their strength. The general search engine Baidu's health cloud project and the construction of intelligent health hardware platform are also in full swing. Intelligent and wide layout has become the main driving force for the reshuffle of the 2014 connected medical health industry.

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