Alipay pushes "Future **" plan

On May 27th, Alipay announced in a small area that it would launch the "Future Hospital Plan." It is expected that the conference will be officially held in the near future. Following his involvement in traditional industries such as retail, catering, finance, logistics, and taxis, Ali officially entered the medical and pharmaceutical industry, which has been criticized in recent years.

Before Ma Yun said, Ali will have to do medical treatment and medicine in the next ten years. In June 2011, Tmall Medical Center was on-line. Subsequently, due to policy, qualifications and other issues have been questioned in succession, at the beginning of this year, Ali announced that it had to spend 1 billion yuan to invest in pharmaceutical e-commerce CITIC 21st Century Technology Co., Ltd., which has a drug third-party trading platform qualification 95095.

However, the goal of the “Future Hospital Program” to be launched is not just “selling drugs”, but the process of transforming traditional hospitals and even the entire ecosystem. This plan is dominated by Alipay, using Alipay wallets, with service windows as the carrier, to open an O2O closed loop on the online and offline lines.

According to the current plan, split the core path of the traditional patient visit, Alipay wallet will form an online registration, waiting for a visit - offline interview - online check payment - offline inspection - online report - line Under the diagnosis - online drug payment - offline take medicine treatment - online doctor-patient interaction O2O process.

In Alipay's vision, the “future hospital” will be more intelligent in its final use scenario. Real-name registration, card binding/apply (medical bond binding), online registration, smart appointment reminder, and smart points will be realized through the Alipay wallet service window. Clinics, online payment, recharge refund, remote waiting list, smart attendance reminder, clinic payment, smart check appointment, review report, smart report reminder, online doctor-patient interaction, intelligent follow-up reminder, personal health profile, online claims, and even big data Early warning.

To enter the traditional industry is the topic of Ali's open platform strategy. Zhang Jiangang, the deputy general manager of Alipay's O2O division, said that the strategy of opening the platform is to empower and export Ali’s most basic payment capabilities, account system capabilities, data capabilities, and cloud computing capabilities to all walks of life. For Alipay Wallet, having more than 100 million mobile Internet users is the best entry into traditional industries.

The Internet's "invasion" of the traditional industries has started on a large scale, but will Ali's "future hospital" plan be blocked just as Yue Bao caused a strong rebound in traditional financial institutions? Zhang Jiangang said that this is not a subversion and revolution. Ali is helping hospitals and working with related companies to do this together.

Information on visits It is understood that Alipay has been conducting internal discussions on products since the Spring Festival in April. At present, Alipay has reached cooperation intentions with more than 10 triple-A hospitals in Beijing, Shanghai, Guangzhou, Shenzhen, of which two have been developed and tested in joint debugging. At the same time, cooperation intentions have been reached in several first-tier cities with nearly 30 hospitals below Grade 3 and community hospitals. Regarding which hospitals were specifically involved, Alipay did not disclose it.

In terms of selecting hospitals, Zhang Jiangang said that the early days were mainly targeted at mobile phone users, so they chose some hospitals where young people were concentrated, such as children's hospitals. Parents usually took children.

At the same time as communicating with the hospital, Alipay is also developing a product that is in full swing. The first phase of the product to be released first solves the issue of hospital payment payment and queueing. Zhao Lisheng, product manager of Alipay Medical Industry, explained that registration and payment are done on the mobile phone and the patient will be notified automatically. For example, if the patient is No. 60, and the current number is No. 40, the patient can calculate the approximate time to go to the hospital according to his own situation. .

Similar to fast taxis and restaurants, Alipay’s “Future Hospital” plan also involves paying people. According to Zhao Liansheng, patients can bind their card to Alipay by verifying personal information such as mobile phone numbers registered in the hospital system. When it comes to payment, they can use Alipay directly to pay for the visit.