"There are three types of people I don't need, important positions have been resigned, the former company has closed down or the team has been demobilized, and graduation is a business or every job is no more than two years." Sun Xiaoyi's harsh attitude toward recruitment is surprising because the previous one In the second, she is still experiencing a rapid expansion of the number of doctors, which is the time to hire. However, after careful communication, it can be clearly felt that this "love-minded" attitude seems to be Sun Xiaoyi's typical way of doing things, and runs through her entrepreneurial experience to this day.
The medical field focuses on the vertical field of orthopedic rehabilitation, from the data provided by the medical number. Since its establishment nearly two years ago, more than 12,000 orthopedic and rehabilitation doctors have registered on their platforms, serving more than 300,000 orthopedics and rehabilitation. Patient. And since its launch in September 2015, the medical business has covered 1,200 hospitals nationwide.
More specifically, the doctors operated a doctor group brand Dr.M. After recruiting excellent doctors to join this doctor group, the brand image of Dr.M is used uniformly for C-end patients. And in the future offline clinics, the number of doctors will also be stationed in the clinic as Dr.M and provide medical services to patients. Dr.M's services have been successfully tried in the Shanghai International Marathon.
When talking about the latest clinic plan, Sun Xiaoyi revealed that within this year, there will be two offline clinics in Shanghai and Shenyang. Both clinics will introduce doctors as partners to provide offline and online rehabilitation services for patients with rehabilitation needs. Moreover, Sun Xiaoyi also mentioned that the clinic in Shanghai has assumed the function of training rehabilitation teachers.
Online and offline has become the standard model for medical startups. Especially when online business is generally facing the pressure of liquidation, startups often use physical medical services as a channel for liquidation. But the question is, is this commercial design necessarily logical? Or, assuming that the online and offline together form a complete business closed loop, how exactly is the profit point generated in the process? Sun Xiaoyi talked about her understanding and design of online and offline business logic, and it sounds a bit different.
Sun Xiaoyi entered the medical field in 2014, which is the year in which the entire industry is ambitious to use the Internet to transform traditional medicine. Sun Xiaoyi had just crossed the border from the game industry. Before that, she was studying law at the University of Sydney. She had been working for two years in a cosmetic surgery clinic. She was a doctor in addition to her own family, but her husband was injured in the hand because The "claw-shaped hand" appeared without a good recovery. In short, one after another, accidentally and inevitably, involved Sun Xiaoyi in the trend of medical entrepreneurship.
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