Guide: "foreign brand" high-end milk powder prices rise again, the domestic dairy industry to develop high-end products to grab the market, and "foreign milk powder" PK, domestic high-end milk powder will have a chance of winning?
Zhongguang.com, Beijing, December 28 (Reporter Zhang Ao) According to the economic report, by the end of the year, “foreign milk powder†has risen again, and Wyeth’s high-end milk powder has exceeded 400 yuan per can, which is higher than before. 30 yuan. At the same time, some domestic dairy companies have launched high-end infant milk powder in succession. However, in the context of consumers' suspicion against the dairy industry, there will be a geometric chance of domestic high-end milk powder and “foreign milk powder†PK.
Erie this month (December) launched a high-end infant formula milk powder crown crown protection series, which is the only domestic market, a mother emulsified product. The reporter contacted Yili, but the other party said that it is not convenient for the interview.
Another dairy giant's bright high-end infant formula Peer Berry was launched in mid-December, which was produced by Bright Dairy's Merger and Acquisition of New Zealand's Xinlian Dairy, and was priced at 458 yuan, even more than Wyeth, Abbott, and Dumex. Guangming Dairy News spokesperson Gong Yuqi said that this product is regarded as the top product in China.
Gong Junqi: Our entire pure pasture environment and our newly completed facilities for the production of baby milk powder are among the most advanced in the world. For example, the drinking water of the cows on the Xinlian Ranch is all high mountain glacial water. There is no domestic product and we have the same positioning and quality.
Although these two products are known as "emphasis on gold to build" and have advanced technology and superior milk sources, but still are not optimistic about the industry. Song Liang, a milk analyst at the China Business Productivity Promotion Center, believes that the markets in China's first- and second-tier cities are dominated by imported milk powder. Domestically produced milk powder is currently more lingering in the third- and fourth-tier markets. They also want to let go of high-end milk powder, but unfortunately the timing is not good.
Song Liang: Consumers’ credibility with domestic brands has not yet fully recovered. In first- and second-tier cities, 70% of people will not choose domestic brands.
In this context, many dairy companies such as Shengyuan and Aoyou simply use imported milk sources. Huang Qitai, chief scientist of Shengyuan Dairy Nutrition, believes that foreign milk sources are more reliable, but do not blindly believe that foreign milk powder.
Huang Qitai: The big milk factories in the world are all aiming at China and they all come in. But a while ago, a brand was discovered in the United States with microorganisms. Everyone is superstitious about foreign brands, but they do not know whether they have done batch inspections.
Although foreign brands also have quality problems, consumers are more inclined to it. Song Liang said that in addition to consumer preferences, due to a 10% drop in import tariffs for infant formula, domestic milk powder will face even greater challenges next year.
Song Liang: I believe that pure imports from the European Union, the Americas, and Japan will come into China when tariffs come down. France's high-end infant formula milk powder is now the price of 410 yuan, after the tariff reduction next year, its price can be reduced to 380-390 yuan, which will form a large impact on domestic high-end milk powder.
In the competition, quality and price are the two major determinants. However, due to the “quality gates†in China's dairy industry, domestic enterprises are at a disadvantage in the competition with foreign brands. In the end, the foreign brands earned a lot of pampering, domestic brands fell into embarrassment, and consumers complained about rising prices.
Zhongguang.com, Beijing, December 28 (Reporter Zhang Ao) According to the economic report, by the end of the year, “foreign milk powder†has risen again, and Wyeth’s high-end milk powder has exceeded 400 yuan per can, which is higher than before. 30 yuan. At the same time, some domestic dairy companies have launched high-end infant milk powder in succession. However, in the context of consumers' suspicion against the dairy industry, there will be a geometric chance of domestic high-end milk powder and “foreign milk powder†PK.
Erie this month (December) launched a high-end infant formula milk powder crown crown protection series, which is the only domestic market, a mother emulsified product. The reporter contacted Yili, but the other party said that it is not convenient for the interview.
Another dairy giant's bright high-end infant formula Peer Berry was launched in mid-December, which was produced by Bright Dairy's Merger and Acquisition of New Zealand's Xinlian Dairy, and was priced at 458 yuan, even more than Wyeth, Abbott, and Dumex. Guangming Dairy News spokesperson Gong Yuqi said that this product is regarded as the top product in China.
Gong Junqi: Our entire pure pasture environment and our newly completed facilities for the production of baby milk powder are among the most advanced in the world. For example, the drinking water of the cows on the Xinlian Ranch is all high mountain glacial water. There is no domestic product and we have the same positioning and quality.
Although these two products are known as "emphasis on gold to build" and have advanced technology and superior milk sources, but still are not optimistic about the industry. Song Liang, a milk analyst at the China Business Productivity Promotion Center, believes that the markets in China's first- and second-tier cities are dominated by imported milk powder. Domestically produced milk powder is currently more lingering in the third- and fourth-tier markets. They also want to let go of high-end milk powder, but unfortunately the timing is not good.
Song Liang: Consumers’ credibility with domestic brands has not yet fully recovered. In first- and second-tier cities, 70% of people will not choose domestic brands.
In this context, many dairy companies such as Shengyuan and Aoyou simply use imported milk sources. Huang Qitai, chief scientist of Shengyuan Dairy Nutrition, believes that foreign milk sources are more reliable, but do not blindly believe that foreign milk powder.
Huang Qitai: The big milk factories in the world are all aiming at China and they all come in. But a while ago, a brand was discovered in the United States with microorganisms. Everyone is superstitious about foreign brands, but they do not know whether they have done batch inspections.
Although foreign brands also have quality problems, consumers are more inclined to it. Song Liang said that in addition to consumer preferences, due to a 10% drop in import tariffs for infant formula, domestic milk powder will face even greater challenges next year.
Song Liang: I believe that pure imports from the European Union, the Americas, and Japan will come into China when tariffs come down. France's high-end infant formula milk powder is now the price of 410 yuan, after the tariff reduction next year, its price can be reduced to 380-390 yuan, which will form a large impact on domestic high-end milk powder.
In the competition, quality and price are the two major determinants. However, due to the “quality gates†in China's dairy industry, domestic enterprises are at a disadvantage in the competition with foreign brands. In the end, the foreign brands earned a lot of pampering, domestic brands fell into embarrassment, and consumers complained about rising prices.
Guangdong Jia Mei Biological Technology Co.Ltd , https://www.jaymeimask.com