Mid-Autumn National Day approaches crabs and moon cakes and shouts "up"

The cool weather of the past two days is good for some businesses who stare at the Mid-Autumn Festival business. "I'm afraid to hurry down two heavy rains and let the temperature drop ten degrees at a time," said the person in charge of a moon cake company.

“For moon cake sales, the Mid-Autumn Festival this year is still optimistic. The most difficult thing is that the weather is not cool,” said Tang Baoqiang, the person in charge of Cui Xi Zhai in Hangzhou, like last year’s Mid-Autumn Festival was on October 3, mooncake sales, etc. Less than the Mid-Autumn Festival, due to job gifts, hometown purchases and so on will end before the long holiday, making moon cake sales ahead of departure. However, if the Mid-Autumn Festival this year can be two days later, for example, until the end of September, "If the Mid-Autumn Festival is on September 27 and 28, then sales on a day like the 25th and the 26th may be worth more than the previous 3 to 5 day."

“The date cannot be changed. Now the weather is the most important thing.” Zhang Shaoyan, head of the food factory at Louwailou, a well-known moon cake manufacturer, said that she has been paying close attention to the weather recently because the effect of cooling on sales is very large.

However, because this year's Dragon Boat Festival sells well, businessmen are still very optimistic about the situation of the Mid-Autumn Festival, "the overall market share is still growing."

Also eager to sell crabs business. "This year's listing date will be around September 16." Huang Chao, head of the Yangcheng Lake hairy crab monopoly of Youming, Hangzhou, said that because the weather is not good this year, the time period for truly mature crabs may have to be postponed, but it must be listed before the Mid-Autumn Festival. It is a common practice because the sales of hairy crabs in the past two years are increasingly dependent on the Mid-Autumn Festival. Almost 80% of the sales are completed before the Mid-Autumn Festival. The Mid-Autumn Festival came late last year. There are still more than half of the time after the listing, gifts and group purchases can be made. . This year's crab traders are selling crab vouchers early on.

"Although batch fishing will take September 15th and 16th, we will supply the first batch of Taihu Crab in advance on September 10th." Lu Jiangwen, head of the Tianlun Hotel, said that the Mid-Autumn Festival came early and grabbed the market earlier. Very important.

Lu Jiangwen analysis said that although the output of lake crabs this year is the same as in previous years, the proportion of crabs that supply the mid-autumn boutique market will be less due to the flood season.

Due to the near-term stimulation of the Mid-Autumn Festival, the reason why the second-tier liquor is favored by the market is due to its relatively reasonable price positioning. For example, the owner of Yanghe wine brand “Heavenly Blue” is currently priced from RMB 250 to RMB 300, and Luzhou Laojiao also announced that it will revive its “Laojiao Special Song” series this year. The price range of this series is between RMB 250 and RMB 300. Referred to the high-end liquor market, "this product positioning is a market space vacated by Maotai, Wuliangye, etc. to increase the price."

Zhu Jiawei, manager of Zhejiang Jiujiu Jiubo Bohui Marketing Department, said that some people outside the high-end liquor are currently more willing to buy some second-tier brands of liquor, such as Yilite, Yanghe, Luzhou Laojiao and other brands.

“We are optimistic about this year’s Mid-Autumn Festival market.” Zhu Jiawei said, “For wine consumption, the annual peak is not only the Mid-Autumn National Day, but also the Mid-Autumn Festival and the National Day. This is a tight connection for alcohol consumption. It is an advantage. We will also launch corresponding promotions to meet the needs of consumers.