Reasons for poor sales of food products among small and medium-sized food companies The main reasons why hundreds of small and medium-sized food companies are unable to sell most of their products or their sales are unsatisfactory are basically that small and medium-sized food companies only know how to produce products. Professional marketing planning is a business Short board. The company has not done professional consumer demand market research; there is no clear brand planning; no effective marketing strategies have been formulated, etc. Basically, it stays in the stage of product promotion. In addition to good product quality, it can be said that all aspects of the marketing process are in an inaccurate state. The lack of professional marketing strategy support is the fundamental reason for the poor sales of small and medium-sized food companies.
Marketing diagnosis can mainly solve which marketing problems Marketing diagnosis can solve various marketing problems or problems encountered by small and medium-sized food companies in the process of product sales, and propose marketing suggestions to solve these problems or problems. To sum up, it mainly includes the following 16 aspects:
1. The diagnosis of the brand structure refers to whether the relationship between product brands or the planning of individual brand product categories is reasonable.
2. Brand positioning diagnosis: refers to whether the product has brand positioning; whether the brand positioning is clear; whether the brand positioning is separated from competing products.
3. Target market diagnosis: Which consumer group is the target consumer of small and medium-sized food enterprise products; whether the choice of product target consumer is accurate or not.
4, product selling point of diagnosis: whether the selling point of the product is consistent with the consumer's purchase of the product; whether the product selling point is refined or not.
5, spread slogan diagnosis: whether there is a product brand slogan; product slogan can touch the consumer desire to buy.
6, product line planning and diagnosis: the taste of the product, the price is reasonable; whether it can cover the individual needs of different consumers.
7, product packaging diagnosis: whether the product packaging brand strategy support; whether there is enough visual impact; whether to attract consumers to buy.
8, price positioning diagnosis: whether the product's price positioning and the consumer's price of the product to match the degree of acceptance; whether formed a high, medium and low complete price system.
9, the diagnosis of competitive strategy: the location of their products in the market; whether to achieve differentiation with competitors; competition strategy is suitable.
10. Sales channel diagnosis: whether the product has chosen the most suitable sales channel; whether there are breakthroughs in some important sales channels.
11, terminal display diagnosis: whether the small and medium food companies have established a standardized product terminal display system; product terminal display can promote product sales.
12. Terminal publicity and diagnosis: whether there are product promotion posters, single pages, POPs, product brochures, and other terminal promotional items.
13, diagnosis of promotional methods: whether there is continuous sales promotion activities to support sales; promotion strategies and methods are consistent with the needs of consumers.
14, product investment diagnosis: whether the small and medium food companies have investment plans; product investment channels and methods are suitable.
15. Brand communication diagnosis: Is there any other way to promote the brand of the enterprise and products; whether the brand image can promote product sales.
16. Sales management diagnosis: whether the small and medium-sized food enterprises have established a sales management system; whether the sales team conducts regular professional training, etc.
It's hard to find the right answer on your own. The above is just the simplest language to introduce 16 aspects of marketing diagnosis. If there is too much content for each item.
In short, integrated marketing planning is a complete planning system. The strength of small and medium-sized food companies is that they can produce high-quality products. If they rely on their own understanding of marketing, they think that product packaging will not be changed on the packaging; think that the product is not selling the right point to re-think of selling points; feel that the target consumer positioning is wrong to change at any time; I feel that if the price of the product is high, the price will be reduced. As a result, the reforms have been changed again. The sales situation of the products is still not good. They have spent a lot of money and have not found out the real reason why the products are not selling well.
It can be seen that the series of marketing problems encountered by small and medium-sized food companies alone can hardly find the right answer.
Asking professional people to do professional things is the last word
Marketing diagnosis can mainly solve which marketing problems Marketing diagnosis can solve various marketing problems or problems encountered by small and medium-sized food companies in the process of product sales, and propose marketing suggestions to solve these problems or problems. To sum up, it mainly includes the following 16 aspects:
1. The diagnosis of the brand structure refers to whether the relationship between product brands or the planning of individual brand product categories is reasonable.
2. Brand positioning diagnosis: refers to whether the product has brand positioning; whether the brand positioning is clear; whether the brand positioning is separated from competing products.
3. Target market diagnosis: Which consumer group is the target consumer of small and medium-sized food enterprise products; whether the choice of product target consumer is accurate or not.
4, product selling point of diagnosis: whether the selling point of the product is consistent with the consumer's purchase of the product; whether the product selling point is refined or not.
5, spread slogan diagnosis: whether there is a product brand slogan; product slogan can touch the consumer desire to buy.
6, product line planning and diagnosis: the taste of the product, the price is reasonable; whether it can cover the individual needs of different consumers.
7, product packaging diagnosis: whether the product packaging brand strategy support; whether there is enough visual impact; whether to attract consumers to buy.
8, price positioning diagnosis: whether the product's price positioning and the consumer's price of the product to match the degree of acceptance; whether formed a high, medium and low complete price system.
9, the diagnosis of competitive strategy: the location of their products in the market; whether to achieve differentiation with competitors; competition strategy is suitable.
10. Sales channel diagnosis: whether the product has chosen the most suitable sales channel; whether there are breakthroughs in some important sales channels.
11, terminal display diagnosis: whether the small and medium food companies have established a standardized product terminal display system; product terminal display can promote product sales.
12. Terminal publicity and diagnosis: whether there are product promotion posters, single pages, POPs, product brochures, and other terminal promotional items.
13, diagnosis of promotional methods: whether there is continuous sales promotion activities to support sales; promotion strategies and methods are consistent with the needs of consumers.
14, product investment diagnosis: whether the small and medium food companies have investment plans; product investment channels and methods are suitable.
15. Brand communication diagnosis: Is there any other way to promote the brand of the enterprise and products; whether the brand image can promote product sales.
16. Sales management diagnosis: whether the small and medium-sized food enterprises have established a sales management system; whether the sales team conducts regular professional training, etc.
It's hard to find the right answer on your own. The above is just the simplest language to introduce 16 aspects of marketing diagnosis. If there is too much content for each item.
In short, integrated marketing planning is a complete planning system. The strength of small and medium-sized food companies is that they can produce high-quality products. If they rely on their own understanding of marketing, they think that product packaging will not be changed on the packaging; think that the product is not selling the right point to re-think of selling points; feel that the target consumer positioning is wrong to change at any time; I feel that if the price of the product is high, the price will be reduced. As a result, the reforms have been changed again. The sales situation of the products is still not good. They have spent a lot of money and have not found out the real reason why the products are not selling well.
It can be seen that the series of marketing problems encountered by small and medium-sized food companies alone can hardly find the right answer.
Asking professional people to do professional things is the last word
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