Pharmaco-Pharmaceutical Merchants Don't Just Look for "Big Steps"

In the pharmaceutical investment industry, pharmaceutical investment enterprises want to become the "leader" in the industry. Breakthrough is the key. Only breakthroughs in their mentality, strength, product, management, and market's five major roadblocks can lead to success. Many pharmaceutical investment enterprises have had “backyard fires” and encountered channel problems such as redundancies, market price systems, and disorderly order. Brand drugs have once become a bargaining chip for price wars. Various companies have resorted to unique skills, different names, and different methods. What needs to be emphasized is that the names are imaginary and the content is real. It is the key to knowing the truth.

For a pharmaceutical investment enterprise, if its own hardware is not good, then it is impossible to be victorious. Therefore, the same is true for pharmaceutical investment promotion. Pharmaceutical investment enterprises should have their own advantages. In the process of investment promotion, we must give full play to the advantages of enterprises to attract customers and let them be willing to “bleed” them. The product is the core of the investment enterprise. The medical agent network points out that “good product is 70% of success”. Therefore, the product plays an unusual role in the pharmaceutical investment promotion. Therefore, for the investment enterprise, it is crucial to have a good product. of. Finding the selling point of the product and creating the brand of the product will not be difficult.

Merchants seeking investment in pharmaceutical companies want to succeed, they must "step by step." Before visiting customers, make full preparations, mainly including understanding all the information of the other party as detailed as possible, and then carefully analyze and summarize what you want to express, what the other party may ask, and how you can answer. Pharmaceutical Investment Network points out that if you think about the other person's person in charge, what should you do? What should I do when I call a voice mail or fax? What to do if the other party smashed or refused? The more fully considered the possible situations, the more able to grasp the initiative in communication. The chance of success has also increased.

The success rate of direct customer promotion is very low. If the odds of successful multiple rounds of curves are significantly increased, for example, when communicating with customers, do not rush to say what you want to say because customers want to hear and you want to say never. In the same way, at this time, it is the most sensible practice for pharmaceutical merchants to generate interest among customers. It can be said that some customers are interested in topics or topics that are related to the business and can bring benefits to customers. Then they need to eliminate the feeling of strangeness and then introduce the topic. To your purpose, and appropriate questions will inspire the interest of customers, and at the same time you can learn more customer information, and some key big customers must make strategic advancement. The first few contacts can even talk about you first. The business is only to establish contact with it and try to solve the problem for the customer.

It is very popular nowadays, and it is generally believed that people are afraid of meeting and the trees are afraid of being sable. They have met with a higher rate of success than those who make calls, but the actual situation is unfamiliar. It is difficult to find the responsible person of the other party. The staff were exhausted and tired during the day. They could only visit 3-5 customers on average (differing according to different industries), and the success rate was lower than the telephone call. You can make at least 50 calls a day on the phone. The method is flexible and it is easier to find the responsible person. The frustration at the time of the unfamiliar visit failure is much higher than the frustration at the time of the failure of the telephone visit because the cost of the two is different from the psychological state. When the unfamiliar visit fails, morale and self-confidence will be seriously hit. Therefore, first establish contact with the other party through telephone, mail, etc., at least find out whether the other party needs, who is the responsible person, etc., after visiting the door. More appropriate.

Pharmaceutical investment professionals should pay attention to the fact that some people close to decision makers such as assistants and secretaries have no decision-making power, but they have strong decision-making influence. Even the key to business success is determined by these people. These people are decision makers. The cronies, drug investment, said that policy makers will refer to these people's opinions, offend, contempt, or because they feel that they have been established in connection with the decision-makers and ignore these people, the result may be that these people become the main reason for the failure of your business. Therefore, it is very important to value the people around the decision makers.

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