Shan Pengan, director of the Hejun Group Medical and Medical Research Center, said that according to incomplete statistics, the number of mobile medical apps in China has exceeded 2,000.
In terms of market size, in 2014, China's mobile medical market was 3 billion yuan. In 2015, this figure was about 4.5 billion yuan, with a growth rate of 50%. With the rapid development of the O2O market and smart wearable devices, the pace of development of the mobile medical and health market will increase significantly in the next few years. Some institutions predict that the market size will grow to 8 billion yuan in 2016, and this scale will reach 13 billion yuan in 2017. How do investors view the future development of Internet healthcare?
1. China has a large medical demand and has a market base.
Ouyang Xiangyu, Managing Director of Junlian Capital, believes that the Chinese market has not yet been fully met, especially for the grassroots needs of the large population; and the rapid changes in the policy, capital and industry pattern of the Chinese market, the market 'de-distorting' process will take Come to invest opportunities. Typical examples of such opportunities include innovations in the fields of mobile healthcare, precision medicine , and biopharmaceuticals.
Li Yiping, the former general manager of Amgen's Greater China Region, pointed out that the absolute number of patients in China is very large, and there is a huge data value. How to use the data platform to effectively improve the accessibility of medical services and reduce the cost of health management is the next step. Mobile medical companies are worth thinking about.
2. Medical health investment depends on long-term development
Venrock investor Bryan Roberts believes that the biggest challenge for medical technology entrepreneurship is how to get health care out of the short-term mentality. Because the current bondage is that most people who buy health care services do not have any financial incentives to focus on the results after three or four years. This is why preventive health care has not progressed much.
Many people in the health care system have very short payback periods. How to get out of such a framework, from the mere response to the disease to the forward-looking, is a challenge for the healthcare industry.
3. Optimistic about chronic disease management combined with commercial insurance
IDG Capital Zhang Suyang believes that "Internet efficiency" is actually a false proposition in the medical industry . The industries that have succeeded in the Internet are oversupply, and the biggest feature of the medical industry is that supply is less than demand. After the Internet enters the medical field, it has not effectively increased the medical supply. Instead, it has intensified the pursuit of limited medical resources (such as well-known doctors) and increased the cost of medical treatment.
What the Internet should do is to fully activate the excellent doctor resources, and comprehensive insurance, policy, patient education and other means to comprehensively optimize the distribution efficiency of doctor resources and reduce the cost of medical treatment.
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