Telephone investment merchants' investment invitations are in search of surviving individual agents and channel distributors, but it is an indisputable fact that the effectiveness of these traditional methods is gradually decreasing. The drug fair is no longer the channel to obtain orders, but has become the main way for companies to display, business activities, and enterprises to seek the latest developments in the industry; pharmaceutical investment portals and investment magazines are no longer the main positions of pharmaceutical investment companies crazy launch. And under the guidance of the company's strategic goals, rational publicity based on cost-effective research.
As for the personal agents of medicine, from the extensive operation gradually to the stage of intensive cultivation of the channels, it has been rationally unprecedented in all aspects such as the selection of products, operation scale, and identity determination. Nowadays, the new medical reform system is systematically graduating from the experimental trend to the gradual emergence of the industry trend. Several core contents of the pharmaceutical industry's three terminals that are about to change are also enough to attract the attention of pharmaceutical investment enterprises: the “public hospital reform†of clinical channels.
The "essential drug system" of the third terminal market and the OTC channel faced the policy compression of the former two in the context of the marketization after the Ministry of Commerce took over. In response to the different policy guidance of the new medical reform on the three terminals in the pharmaceutical industry, it is necessary to deeply study the policy direction of the pharmaceutical agency companies that engage in pharmaceutical investment portal websites in different channels, and the resulting changes in the entire channel for the management of enterprises. Impacts, such as in clinical channels.
At present, the active control of clinical channels is still a large number of individual pharmaceutical investment agents, and because there is a long-term foundation of cooperation, such cooperation will not change in a certain period of time in the future. However, the reform of the new medical reforms in public hospitals is difficult to implement effectively because of the factors of interest. However, in the future, public hospitals will separate their guidelines for the “separation of medicines†and “management and managementâ€, as well as defining the direction of cooperation. Qualified operating companies are looking for a clear way for a partner seeking a clinical product investment from a pharmaceutical investment enterprise.
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