New Year's Day and the Spring Festival are approaching, and the liquor industry has set off an upsurge in prices for the arrival of the new year. Faced with the mad rise of liquor, consumers have expressed their pressure to be unlimited. Where does liquor rise wildly? Some dealers have said that the price increase is mainly the material cost pressure is the most important factor. The prices of major raw materials such as sorghum and rice continue to rise at a rate of about 20%, and labor costs and logistics costs are also rising. If Funggu Wines does not adjust its prices, it will not go.
Liquor prices rise in the liquor industry Reporters learned from supermarkets such as Wal-Mart and Carrefour that in addition to Langjiu, Shuijingfang is also brewing price increases. According to the person in charge of the supermarket, it is expected that during the New Year's Day, the price increase of Shuijingfang will be between 12% and 18% during the New Year's Day.
“Now these liquors do not show their own identity without rising prices. These are the results of those first-line liquors leading the price increase to a number of second-tier brands.†Mr. Yang said. Yang Lu, marketing manager of Wal-Mart, said that the pattern of high-end liquor market occupied by Maotai and Wuliangye has continued for many years, forming a relatively stable market awareness and influence. Because of this, they are given a stronger pricing power. Form a demonstration effect on the market. It is hard to say whether the second-tier wine companies can rely on the price increase to reach the first-tier wine companies.
High-end liquor prices are still out of stock After reporters visited some large-scale supermarkets in Chongqing, they learned that with the approaching New Year's Day and the Spring Festival, the high-end liquor markets such as Maotai and Wuliangye continued to rise, while the low-end and middle-end liquors took advantage of price promotions to seize the holiday market. .
According to a reporter in a supermarket in the Shapingba commercial circle of the city, the current price of 53-degree Maotai wine, which has been hailed as the “wind vane†in the industry, is 2,380 yuan/bottle. In early December, the price of the wine was 1980 yuan/bottle. Even if the price soared, among the four supermarkets visited by reporters, there are still 53 supermarkets in three supermarkets that are in “out of stock†status. In addition to rising Maotai prices, the price of 52-degree Wuliangye liquor also rose from 898 yuan/bottle in early December to 1,129 yuan/bottle, and merchants also marked a price of 1,199 yuan/bottle.
“Although Maotai manufacturers did not increase their prices, because of the tight supply of goods in the market due to the close proximity of New Year's Day and Spring Festival, the retail price has increased. If the supply shortage continues, it is expected that the price will rise during the Spring Festival.†A supermarket salesman told reporters .
Compared with the competitive price increase of high-end liquor, middle and low-end liquor in supermarkets is crowded out and promoted, playing a price war. The reporter saw in a supermarket drink area, many ordinary brands of liquor are hung with “buy one get one free†and “buy two get one free†promotional cards. A staff member of the supermarket told the reporter that nearly 80% of the brands in the ordinary liquor market are doing promotion. “I’m going to New Year and Spring Festival immediately. Many customers now buy some wine and drink it at the holiday party.†The staff member said that because many people have recently come to the supermarket to buy promotional liquor, sales of supermarket liquor have increased more than usual. 20%. "The number of consumers who buy wine next month is estimated to be more," said the promoter.
When the cost pressure caused by large-scale liquor such as Maotai and Wuliangye shouted for “price increaseâ€, middle and low-end liquors were not to be outdone. As a well-known second-tier liquor brand, Fenggu Wine Industry and others picked up the first wave of price increase in 2012.
Yesterday, Ma Bin, the general manager of Fenggu Wines, told Chengdu Business Daily that starting from January 1, next year, Fenggu’s series of products will increase its price by about 10%. For example, one of the Fenggu Jiuwang products will be adjusted from the existing 580 yuan/bottle to 640 yuan/bottle.
Talking about the reason for this price increase, Ma Bin said that the pressure on raw material costs is the most important factor. The prices of major raw materials such as sorghum and rice continue to rise at a rate of about 20%, and labor costs and logistics costs are also rising. If Funggu Wines does not adjust its prices, it will not go.
Coincidentally, another second-tier liquor brand alcoholic liquor also began to adjust prices from January 1st next year. Yesterday, some media reported that several major products of alcoholic spirits started from the New Year's Day next year, and the wholesale price will be raised. Among them, the altar series product price increase rate is about 25%, and the drunkard series product price increase rate is about 20%. Among them, the wholesale price of 52-degree alcoholic liquor is about 458 yuan/bottle. After the price increase, the market retail price will increase by 50 yuan/bottle to 100 yuan/bottle.
Previously, Jiangkou alcohol also publicly stated on its official website that “at the end of the year, in order to cope with the continuous rise in prices of raw and auxiliary materials and the continuous increase in production costs, all products will be uniformly increased in price in the near future. This price adjustment also considers manufacturers. With the interests of consumers, the price increase of middle-to-high-end wine will be slightly higher than that of low-end wine."
Liquor prices rise in the liquor industry Reporters learned from supermarkets such as Wal-Mart and Carrefour that in addition to Langjiu, Shuijingfang is also brewing price increases. According to the person in charge of the supermarket, it is expected that during the New Year's Day, the price increase of Shuijingfang will be between 12% and 18% during the New Year's Day.
“Now these liquors do not show their own identity without rising prices. These are the results of those first-line liquors leading the price increase to a number of second-tier brands.†Mr. Yang said. Yang Lu, marketing manager of Wal-Mart, said that the pattern of high-end liquor market occupied by Maotai and Wuliangye has continued for many years, forming a relatively stable market awareness and influence. Because of this, they are given a stronger pricing power. Form a demonstration effect on the market. It is hard to say whether the second-tier wine companies can rely on the price increase to reach the first-tier wine companies.
High-end liquor prices are still out of stock After reporters visited some large-scale supermarkets in Chongqing, they learned that with the approaching New Year's Day and the Spring Festival, the high-end liquor markets such as Maotai and Wuliangye continued to rise, while the low-end and middle-end liquors took advantage of price promotions to seize the holiday market. .
According to a reporter in a supermarket in the Shapingba commercial circle of the city, the current price of 53-degree Maotai wine, which has been hailed as the “wind vane†in the industry, is 2,380 yuan/bottle. In early December, the price of the wine was 1980 yuan/bottle. Even if the price soared, among the four supermarkets visited by reporters, there are still 53 supermarkets in three supermarkets that are in “out of stock†status. In addition to rising Maotai prices, the price of 52-degree Wuliangye liquor also rose from 898 yuan/bottle in early December to 1,129 yuan/bottle, and merchants also marked a price of 1,199 yuan/bottle.
“Although Maotai manufacturers did not increase their prices, because of the tight supply of goods in the market due to the close proximity of New Year's Day and Spring Festival, the retail price has increased. If the supply shortage continues, it is expected that the price will rise during the Spring Festival.†A supermarket salesman told reporters .
Compared with the competitive price increase of high-end liquor, middle and low-end liquor in supermarkets is crowded out and promoted, playing a price war. The reporter saw in a supermarket drink area, many ordinary brands of liquor are hung with “buy one get one free†and “buy two get one free†promotional cards. A staff member of the supermarket told the reporter that nearly 80% of the brands in the ordinary liquor market are doing promotion. “I’m going to New Year and Spring Festival immediately. Many customers now buy some wine and drink it at the holiday party.†The staff member said that because many people have recently come to the supermarket to buy promotional liquor, sales of supermarket liquor have increased more than usual. 20%. "The number of consumers who buy wine next month is estimated to be more," said the promoter.
When the cost pressure caused by large-scale liquor such as Maotai and Wuliangye shouted for “price increaseâ€, middle and low-end liquors were not to be outdone. As a well-known second-tier liquor brand, Fenggu Wine Industry and others picked up the first wave of price increase in 2012.
Yesterday, Ma Bin, the general manager of Fenggu Wines, told Chengdu Business Daily that starting from January 1, next year, Fenggu’s series of products will increase its price by about 10%. For example, one of the Fenggu Jiuwang products will be adjusted from the existing 580 yuan/bottle to 640 yuan/bottle.
Talking about the reason for this price increase, Ma Bin said that the pressure on raw material costs is the most important factor. The prices of major raw materials such as sorghum and rice continue to rise at a rate of about 20%, and labor costs and logistics costs are also rising. If Funggu Wines does not adjust its prices, it will not go.
Coincidentally, another second-tier liquor brand alcoholic liquor also began to adjust prices from January 1st next year. Yesterday, some media reported that several major products of alcoholic spirits started from the New Year's Day next year, and the wholesale price will be raised. Among them, the altar series product price increase rate is about 25%, and the drunkard series product price increase rate is about 20%. Among them, the wholesale price of 52-degree alcoholic liquor is about 458 yuan/bottle. After the price increase, the market retail price will increase by 50 yuan/bottle to 100 yuan/bottle.
Previously, Jiangkou alcohol also publicly stated on its official website that “at the end of the year, in order to cope with the continuous rise in prices of raw and auxiliary materials and the continuous increase in production costs, all products will be uniformly increased in price in the near future. This price adjustment also considers manufacturers. With the interests of consumers, the price increase of middle-to-high-end wine will be slightly higher than that of low-end wine."
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